For those three people that missed the Super Bowl – check out the Nationwide Insurance Company’s “Make safe happen” ad that ran:
When people reacted negatively to the ad Nationwide responded by reporting to the press that the ad was meant “to start a conversation, not sell insurance.”
Now you must realize that as a lawyer I have a built in lie detector that goes off when something doesn’t pass the sniff test. This one just doesn’t.
Let’s assume for a second that Nationwide was being completely honest in their statement that they meant to start a dialogue. Even in that case, the reason that they want to start a dialogue on child safety is to create a positive image of their company with their customer base. Why? Because they want to sell insurance. Nationwide is a corporation designed and operated to sell insurance. That’s what they do. This commercial, and the revenue allocated to it, was meant to sell insurance. Nothing more, nothing less.
I am certain that they anticipated the backlash that they are getting – because any press is good press. Nationwide is on everyone’s lips. Good, bad, whatever. Nationwide. Nationwide. Nationwide.
I’d say it’s despicable to profit off tragedy through advertising, but I just realized that I am writing a blog to boost my social media presence and basically trying to profit by derivative, through commentary on Nationwide’s despicable behaviour. doh!
I just want to call a spade a spade and say that I think that if Nationwide really wants to help prevent childhood accidents they should donate to a children’s charity that helps prevent accidents. Let the non-profit organization run the ad.
Tomorrow I’m going to write about Giant Unicorns to avoid guilt by association.